Work
Rebrands, refreshes, brand films, conference experiences and creative teams built to scale. Each one started with a business problem the brand had to solve.
Every Business Starts Somewhere
A brand storytelling commercial that puts the people starting a business first, with ZenBusiness there to make their next step feel possible.
- Role
- Director, Brand Creative
- Scope
- Brand strategy, Creative direction, Agency partnership
Taking TripIt global with an illustration-led rebrand
A rebrand that moved TripIt from feature lists and screenshots to an illustration system built for travelers, and built to go global.
- Role
- Head of Brand Design
- Scope
- Brand identity, Visual design system, Website redesign, App icon design, Agency partnership
Turning security teams into heroes at the RSA Conference
A conference booth I directed and designed end to end, built to pull people in from across the floor and turn that attention into live product demos.
- Role
- Creative Director
- Scope
- Creative direction, Brand experience, Character and video artwork, Patch and swag design, Stakeholder alignment
Scaling Doma’s creative team through an acquisition and an IPO
Uniting three companies under one brand, and building the creative operation that carried it to an IPO.
- Role
- Senior Creative Director
- Scope
- Creative operations, Team building, Brand rollout, Stakeholder alignment
Evolving Expel's brand through change
A brand refresh that took Expel from startup-playful to enterprise-credible, shipped in releases through a stretch of constant change.
- Role
- Creative Director
- Scope
- Brand identity refresh, Brand audit, Visual design system, Brand enablement, Front-end design
Pitching the animated spot that seeded TripIt's rebrand
An animated commercial that showed how TripIt makes travel easier, and became the proof of concept for its visual brand system.
- Role
- Head of Brand Design
- Scope
- Brand strategy, Creative direction, Concept development, Agency partnership