BRAND EVOLUTION
Evolving an established brand while implementing creative operations to allow for a more scalable and efficient creative team.
As Creative Director, I lead a small but mighty Creative Team through the advancing brand maturity of Expel while also developing robust creative operations.
This encompassed the formulation of visual design systems and workflows, strategically engineered to enable our nimble team to efficiently implement our new visual identity across the full spectrum of our marketing channels while ensuring the team.
During my short time leading this team, we have covered a great deal of ground, but still have much to do when it comes to successfully evolving an established and beloved brand.
Brand Updates
- Stylistically dated, inconsistent in implementation
- Website UX and Styling Consistency Issues
- Accessibility Fixes
Creative Operations
- Stylistically dated, inconsistent in implementation
- Website UX and Styling Consistency Issues
- Accessibility Fixes
Responsibilities
Creative Direction & Leadership
Creative Operations Development
Visual Design Systems Development
Strategic Brand Planning
Project Management & Prioritization