The Age of Authenticity: Why AI Can’t Save a Brand That Doesn’t Know Itself
In a world chasing scale and shortcuts, brands are losing touch with what audiences really want: authenticity. This post explores why creative leaders must reject the quick fix and embrace the long game if they want to connect with today’s consumer.
What No One Told Me About Creative Leadership
Creative leadership can feel isolating, especially when no one prepares you for what it actually looks like. This post kicks off a space for reflection, not perfection. I’m sharing lessons I’ve learned (and unlearned) about leading creative work in real-world conditions. Whether you’re guiding a team or protecting ideas in a noisy environment, these notes are here to help you lead with more clarity, empathy, and intention.